Rockin’ The Bay Vol. 2

Rockin’ The Bay Vol. 2 is an annual dance event based in Tampa, Florida. As a Graphic and UX Designer, I elevated the attendee experience through user research, bold visuals, and thoughtful design strategy. I created both digital and physical graphics across multiple formats, collaborated with multiple brands to produce cohesive promotional campaigns, and led design direction meetings to ensure a unified visual identity. My work extended beyond the screen- integrating design elements throughout the event venue to create an immersive, on-brand atmosphere that enhanced engagement and excitement.